I want to kick off this edition of Small Event, Big Sponsorships, with a quick story about a meeting I had a few weeks ago with one of my longtime sponsorship clients who represents a very large utility company. This client and I have been working togethe ...
I don’t know about you, but when the month of July hits, we know we are about to head into the thick of our event season! This is the time that I begin to see the folks behind the scenes start to scramble to pull together all the things that they missed, ...
In this edition of Small Event, Big Sponsorships, I want to cover the three main types of sponsors that you will deal with: Super Fans, Community Contributors, and Business Decision Makers. Understanding the different sponsor types will not only allow yo ...
It’s a new year filled with new goals, and I’m sure that one of those goals is landing new sponsors for your event! I thought this month’s blog should be about a topic that I don’t see or hear much about, and that’s onboarding your new sponsors and retur ...
In honor of my 1-year wedding anniversary last month, I decided to repost an article I wrote last year for 'Lady & Company Creative' and how having SIX wedding dresses helped me with my business decision making and overcoming analysis paralysis. I ...
For this blog, I wanted to share a story with you that happened recently. I’m currently working on a new event for a client of ours, and a colleague suggested a possible sponsor prospect for the event. After doing a little digging on the prospect’s br ...
Most events need sponsorship sales in order to succeed and grow but getting sponsorships can be a little tricky when you’re dealing with smaller numbers of attendees. If done correctly, however, Small and mid-sized events can successfully find sponsors a ...
I know that when this goes blog goes up Thanksgiving will have passed, and the topic of gratitude is one that you will see over and over this time of year, but in my opinion it's worth repeating. I am actually writing this on Thanksgiving morning. My ...
One of my favorite things about sponsorships is activation! How a sponsor partners with an event is everything! In my opinion, a successful sponsorship activation is one that enhances the event that patrons experience, while creating a memorable impressi ...
In August I spoke at the Florida Festival and Events Association, and although the topic I was speaking about was creating a successful sales deck, the questions were focused on prospecting sponsors. A few weeks later I spoke to a group of professional s ...
