A successful marketing campaign for a live event is important for many reasons. It not only helps to sell tickets to the event but also helps to attract sponsors. According to Bizzabo’s 2019 Benchmarks and Trends Report on Event Marketing, “The most succe ...
The Rundown: As the event industry has entered into uncharted territory during these uncertain times it has become apparent that many events especially those being run by volunteers and small staff needed some guidance as to what to expect and how to han ...
A few weeks ago before everything came to a screeching halt, I hosted a panel of Sponsorship Decision Makers for the Oregon Festival and Events Association Conference. This panel consisted of representatives from Safeway/Albertsons, Columbia Distributing, ...
As we continue to abide by the CDC’s recommendations and more local governments put regulations in place, it can be a confusing time for both event organizers and sponsors. One thing that is important to keep in mind is that this situation is rapidly chan ...
It’s the start of a brand-new year. Heck! A brand-new decade and as we head back to work how you will reach your fiscal event goals for 2020 is probably on the top of your mind. I know it is for our clients, in fact I had a pretty extensive conversation w ...
I was fortunate enough to recently be asked to speak at a large-event conference. While there, I was approached by the planners of a new event who asked me to share our method for pitching to sponsorship prospects. This particular event was still trying t ...
This article was originally featured on XLIVE online on May 29, 2019 and written by Amanda Cosenza. Click here to read the original article. Photo Credit: Insomniac Website & XLIVE Online According to an eventbrite survey, "Forty percent who have pur ...
I want to kick off this edition of Small Event, Big Sponsorships, with a quick story about a meeting I had a few weeks ago with one of my longtime sponsorship clients who represents a very large utility company. This client and I have been working togethe ...
I don’t know about you, but when the month of July hits, we know we are about to head into the thick of our event season! This is the time that I begin to see the folks behind the scenes start to scramble to pull together all the things that they missed, ...
In this edition of Small Event, Big Sponsorships, I want to cover the three main types of sponsors that you will deal with: Super Fans, Community Contributors, and Business Decision Makers. Understanding the different sponsor types will not only allow yo ...
