GUEST AUTHOR: ERIN REGRUTTO, Risk Mitigation Consultant at Freeman Enterprises The other day, I was walking on a trail near my house and passed by a 3’x3’ white coroplast sign with red writing. Not surprisingly, this sign was the exact size, shape, color, ...
Although we all hoped and crossed our fingers and toes, it has now become clear that summer events in the US are not going to happen as we know them. For most, they have been canceled or postponed and for the few such as farmers markets, they look quite d ...
As municipal officials begin to allow small groups of people to gather in public even while the fight against COVID-19 continues, there is a tremendous need for guidance how small events and venues can reopen as safely as possible under these incredibly c ...
Developed in partnership with attractions members and operators from around the world, as well as health-related guidance from government agencies and medical professionals, IAAPA’s “Reopening Guidance: Considerations for the Attractions Industry” outline ...
A successful marketing campaign for a live event is important for many reasons. It not only helps to sell tickets to the event but also helps to attract sponsors. According to Bizzabo’s 2019 Benchmarks and Trends Report on Event Marketing, “The most succe ...
The Rundown: As the event industry has entered into uncharted territory during these uncertain times it has become apparent that many events especially those being run by volunteers and small staff needed some guidance as to what to expect and how to han ...
A few weeks ago before everything came to a screeching halt, I hosted a panel of Sponsorship Decision Makers for the Oregon Festival and Events Association Conference. This panel consisted of representatives from Safeway/Albertsons, Columbia Distributing, ...
As we continue to abide by the CDC’s recommendations and more local governments put regulations in place, it can be a confusing time for both event organizers and sponsors. One thing that is important to keep in mind is that this situation is rapidly chan ...
It’s the start of a brand-new year. Heck! A brand-new decade and as we head back to work how you will reach your fiscal event goals for 2020 is probably on the top of your mind. I know it is for our clients, in fact I had a pretty extensive conversation w ...
I was fortunate enough to recently be asked to speak at a large-event conference. While there, I was approached by the planners of a new event who asked me to share our method for pitching to sponsorship prospects. This particular event was still trying t ...
