Crowd Hands

Knowing The Basics

The following is an excerpt from "Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors" A few years back, I got a call from an event producer who reached out to me to ask if I would take her on as a brokering client, which meant we’d re ...

Social media

Why Event Marketing Matters for Selling Sponsorships

A successful marketing campaign for a live event is important for many reasons. It not only helps to sell tickets to the event but also helps to attract sponsors. According to Bizzabo’s 2019 Benchmarks and Trends Report on Event Marketing, “The most succe ...