Sponsorships are often the backbone of many events, providing vital support and resources to help organizers bring their visions to life. However, managing a sponsorship program effectively can be quite the challenge, especially for events working with l ...
Showing Your Sponsors Love: A Guide to Expressing Gratitude and Recognizing Your Partners
Events that go the extra mile to show love and appreciation to their sponsors can experience a substantial positive impact on their bottom line. Beyond the immediate financial support, expressing genuine gratitude builds a strong foundation for long- ...
Reset and Refresh: 9 Ways to Elevate Your Sponsorship Program in the New Year
As we step into a new year, businesses and organizations are presented with a golden opportunity to revitalize their brand through strategic partnerships and sponsorships. Selling sponsorships isn't just about finding takers for your offerings; it's abou ...
Small Event, Big Sponsors Vol 9: Five Things to Expect When Approaching Sponsors During the Pandemic
A year ago, I was at my computer writing this column as a sort of “state of the sponsorship industry.” As a sponsorship agency, we were fielding an abundance of questions about what to do when it came to sponsors, events, and COVID-19 shutdowns. Now her ...
Knowing The Basics
The following is an excerpt from "Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors" A few years back, I got a call from an event producer who reached out to me to ask if I would take her on as a brokering client, which meant we’d re ...
Small Event, Big Sponsors Vol 8: How Do You Sell Your Virtual Event?
Recently a report was released by EventMB called The Virtual Event Tech Guide about the state of virtual events as well as giving information about virtual tech. Two very noticeable stats that came to light for me is that only 32% of live events pivoted t ...
Small Event, Big Sponsors Vol 7: Using Audience Data to Sell Your Event
A lot of small and mid-size events make the mistake of mass calling or emailing any and all businesses in their area looking for sponsorships. They typically have no real rhyme or reason when doing so. They are playing it like it is a numbers game. The mo ...
How To Analyze Your Event To Reduce Risk & Create A Safe Experience For Patrons & Staff
GUEST AUTHOR: Dennis Freeman, Risk Mitigation Director at Freeman Enterprises I don’t know about you, but I’m ready to get back to event work. I’m ready to start building budgets, creating timelines, talking to vendors and getting back out on the event si ...
The Top 6 Things To Consider When Getting Ready To Reopen Your Event
GUEST AUTHOR: ERIN REGRUTTO, Risk Mitigation Consultant at Freeman Enterprises The other day, I was walking on a trail near my house and passed by a 3’x3’ white coroplast sign with red writing. Not surprisingly, this sign was the exact size, shape, color, ...
5 Ways To Save Sponsorship Dollars If Your Event Is Cancelled/Postponed Due to COVID-19
Although we all hoped and crossed our fingers and toes, it has now become clear that summer events in the US are not going to happen as we know them. For most, they have been canceled or postponed and for the few such as farmers markets, they look quite d ...