The Green Cactus team is gearing up for the Oregon Festivals & Events Association annual conference next month! It's there that Green Cactus director, Teresa Stas, will engage in a marketing-focused panel, as well as host a sponsorship panel! Mor ...
A year ago, I was at my computer writing this column as a sort of “state of the sponsorship industry.” As a sponsorship agency, we were fielding an abundance of questions about what to do when it came to sponsors, events, and COVID-19 shutdowns. Now here ...
The following is an excerpt from "Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors" A few years back, I got a call from an event producer who reached out to me to ask if I would take her on as a brokering client, which meant we’d re ...
Recently a report was released by EventMB called The Virtual Event Tech Guide about the state of virtual events as well as giving information about virtual tech. Two very noticeable stats that came to light for me is that only 32% of live events pivoted t ...
A lot of small and mid-size events make the mistake of mass calling or emailing any and all businesses in their area looking for sponsorships. They typically have no real rhyme or reason when doing so. They are playing it like it is a numbers game. The mo ...
GUEST AUTHOR: Dennis Freeman, Risk Mitigation Director at Freeman Enterprises I don’t know about you, but I’m ready to get back to event work. I’m ready to start building budgets, creating timelines, talking to vendors and getting back out on the event si ...
GUEST AUTHOR: ERIN REGRUTTO, Risk Mitigation Consultant at Freeman Enterprises The other day, I was walking on a trail near my house and passed by a 3’x3’ white coroplast sign with red writing. Not surprisingly, this sign was the exact size, shape, color, ...
Although we all hoped and crossed our fingers and toes, it has now become clear that summer events in the US are not going to happen as we know them. For most, they have been canceled or postponed and for the few such as farmers markets, they look quite d ...
As municipal officials begin to allow small groups of people to gather in public even while the fight against COVID-19 continues, there is a tremendous need for guidance how small events and venues can reopen as safely as possible under these incredibly c ...
Developed in partnership with attractions members and operators from around the world, as well as health-related guidance from government agencies and medical professionals, IAAPA’s “Reopening Guidance: Considerations for the Attractions Industry” outline ...
