After years of working behind the scenes at music festivals and events, there are some essentials I absolutely won't leave home without. Sponsorship means dealing with everything from finicky artists to making sure an activation tent doesn't blow away.&n ...
Event professionals know the gut-wrenching feeling when you watch the weather forecast take a nasty turn in the days leading up to your meticulously planned event. Wild weather can throw everything into disarray, but amidst the chaos, you can't forget ab ...
Sponsorships are often the backbone of many events, providing vital support and resources to help organizers bring their visions to life. However, managing a sponsorship program effectively can be quite the challenge, especially for events working with l ...
Events that go the extra mile to show love and appreciation to their sponsors can experience a substantial positive impact on their bottom line. Beyond the immediate financial support, expressing genuine gratitude builds a strong foundation for long- ...
As we step into a new year, businesses and organizations are presented with a golden opportunity to revitalize their brand through strategic partnerships and sponsorships. Selling sponsorships isn't just about finding takers for your offerings; it's abou ...
A year ago, I was at my computer writing this column as a sort of “state of the sponsorship industry.” As a sponsorship agency, we were fielding an abundance of questions about what to do when it came to sponsors, events, and COVID-19 shutdowns. Now her ...
The following is an excerpt from "Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors" A few years back, I got a call from an event producer who reached out to me to ask if I would take her on as a brokering client, which meant we’d re ...
Recently a report was released by EventMB called The Virtual Event Tech Guide about the state of virtual events as well as giving information about virtual tech. Two very noticeable stats that came to light for me is that only 32% of live events pivoted t ...
A lot of small and mid-size events make the mistake of mass calling or emailing any and all businesses in their area looking for sponsorships. They typically have no real rhyme or reason when doing so. They are playing it like it is a numbers game. The mo ...
GUEST AUTHOR: Dennis Freeman, Risk Mitigation Director at Freeman Enterprises I don’t know about you, but I’m ready to get back to event work. I’m ready to start building budgets, creating timelines, talking to vendors and getting back out on the event si ...
