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Event Essentials: Your Go-To Gear and Where to Get It
After years of working behind the scenes at music festivals and events, there are some essentials I absolutely won't leave home without. Sponsorship means deal ...
Weather Delays and Evacuations: A Guide to Protecting Your Event (and Sponsorships) Like a Pro
Event professionals know the gut-wrenching feeling when you watch the weather forecast take a nasty turn in the days leading up to your meticulously planned ev ...
Cost-Effective Tools and Tricks for Sponsorship Program Management
Sponsorships are often the backbone of many events, providing vital support and resources to help organizers bring their visions to life. However, managing a s ...
Showing Your Sponsors Love: A Guide to Expressing Gratitude and Recognizing Your Partners
Events that go the extra mile to show love and appreciation to their sponsors can experience a substantial positive impact on their bottom line. Beyond the ...
Reset and Refresh: 9 Ways to Elevate Your Sponsorship Program in the New Year
As we step into a new year, businesses and organizations are presented with a golden opportunity to revitalize their brand through strategic partnerships and s ...
Small Event, Big Sponsors Vol 9: Five Things to Expect When Approaching Sponsors During the Pandemic
A year ago, I was at my computer writing this column as a sort of “state of the sponsorship industry.” As a sponsorship agency, we were fielding an abundance ...
Knowing The Basics
The following is an excerpt from "Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors" A few years back, I got a call from an event producer ...
Small Event, Big Sponsors Vol 8: How Do You Sell Your Virtual Event?
Recently a report was released by EventMB called The Virtual Event Tech Guide about the state of virtual events as well as giving information about virtual tech ...
Small Event, Big Sponsors Vol 7: Using Audience Data to Sell Your Event
A lot of small and mid-size events make the mistake of mass calling or emailing any and all businesses in their area looking for sponsorships. They typically ha ...
How To Analyze Your Event To Reduce Risk & Create A Safe Experience For Patrons & Staff
GUEST AUTHOR: Dennis Freeman, Risk Mitigation Director at Freeman Enterprises I don’t know about you, but I’m ready to get back to event work. I’m ready to star ...
The Top 6 Things To Consider When Getting Ready To Reopen Your Event
GUEST AUTHOR: ERIN REGRUTTO, Risk Mitigation Consultant at Freeman Enterprises The other day, I was walking on a trail near my house and passed by a 3’x3’ white ...
5 Ways To Save Sponsorship Dollars If Your Event Is Cancelled/Postponed Due to COVID-19
Although we all hoped and crossed our fingers and toes, it has now become clear that summer events in the US are not going to happen as we know them. For most, ...
The Event Safety Alliance Releases Guidance to Assist Event Professionals Reopening During COVID-19
As municipal officials begin to allow small groups of people to gather in public even while the fight against COVID-19 continues, there is a tremendous need for ...
Reopening Guidance: Considerations for the Attractions Industry During COVID-19
Developed in partnership with attractions members and operators from around the world, as well as health-related guidance from government agencies and medical p ...
Why Event Marketing Matters for Selling Sponsorships
A successful marketing campaign for a live event is important for many reasons. It not only helps to sell tickets to the event but also helps to attract sponsor ...