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The Sponsorship Sales Process: A Guided Outline

Not sure how sponsorship sales work? Uncertain of the next steps? Check out our guided outline to walk you through the process.

Building Your Intro Sponsorship Deck Workbook

We have broken down the process into an easy-to-follow, page-by-page plan, to walk you through building a deck that will introduce your event to potential sponsors.

Sponsor Follow Up Tracker Sheet

Use this sheet to organize your sponsors and follow up efforts. Print multiple pages and store in a binder or notebook.

5 Tools That Make Selling & Managing Sponsorship's Easier

Selling sponsorships can be a daunting task, believe us we know! We actively sell sponsorships for 20 properties at any given time and continually consulting with events all over the U.S.! We didn't magically figure out what the best tools for selling and managing sponsors were, we had to figure it out the hard way. Through years of trial and error and using all kinds of tools on the market we have narrowed it down to the top 5 sponsorship tools when it comes to selling and managing your sponsorships!

Sponsorship Best Practices: Video

Teresa Stas of Green Cactus hosts a panel on "Sponsorship Best Practices" featuring panelists from Hood to Coast, Spirit Mountain Casino, Safeway, and Columbia Distributing. The panel took place at the Oregon Festival & Events Association Conference, February 2020

Sell Your Event: The Easy To Follow Practical Guide To Getting Sponsors

Whether you have a long-standing, well-known event, or you’re just getting started, Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors will give you the necessary tools and tips to generate strong sponsorship support! From finding and approaching the right prospects for your event, to building loyal sponsors that return year after year, this book provides real-world guidance and insights on how to maximize your event-sponsor partnership.

Based on first-hand sponsorship sales experience, Sell Your Event! The Easy to Follow Practical Guide to Getting Sponsors is filled with sharp practical knowledge from working with actual events and sponsorship successes (and a few mistakes). Throughout the book, you’ll find guidance and proven examples of what works: sales scripts, sponsorship decks, finding decision makers, creative activations, sponsor recaps, and more. Author Teresa Stas takes you through the sponsorship sales and management process from beginning to end, helping you not only attract sponsors for your event, but keep them coming back.